HERO.
LOGO DESIGN
LABEL & PACKAGING DESIGN
HERO is a contemporary brand that provides modern medicine and supplements to young, active, open-minded people. I was tasked with the brand design, helping craft a cool logo along with a range of other visual creatives. We began with the idea of bold font and a memorable, unisex colour scheme. It was important to HERO to have something that would stand out among other brands and inspire intrigue in the potential customer.
We ended up with a striking logo consisting of the brand name with an evocative lightning bolt across the O, and an oversized punctuation point for added emphasis. The branding was subsequently created from a unique, gender-neutral palette of electric blue and soft pastel pink. A range of fun, fruity icons were designed alongside the logo to denote the different applications of each product, from a sad smiley face for stress and anxiety to a weightlifting cloud for mind recovery.
“We can’t recommend Brooke enough; we needed a graphic designer to help us create our logo design and product packaging. Brooke helped us bring our vision to life and showed an amazing work ethic to get the job done with a quick turnaround. ”
Make your mark.
It all begins with an idea. Do you like what you see here?