PRO JAX
LOGO DESIGN
BRAND DEVELOPMENT
A future-forward company with unique deliverables, Pro-Jax specialises in restumping, house lifting and relocation using a special in-house lifting system. I was asked to help develop the brand and come up with a creative minimal logo design that represented the company’s high-end services. The brand’s innovative technology has revolutionised the entire industry, so it was imperative that the branding matched this forward-thinking approach.
A sleek design was crafted using the company name, with two diagonal lines to represent the lifting, and a triangle in place of the A to depict a house. Along with a number of logo variations to be used on different occasions, we also worked on brand patterns, which help to add depth to brand identity, which in turn, increases recognition. This included a minimal zig-zag pattern to echo the two diagonal slashes from the logo, which were later crossed and topped with the triangle to form a more definitive house outline – with a distinctive ‘under construction’ look and feel.
“Brooke was very thorough while developing a solid understanding of our industry and company allowing her to create a logo/brand that is unique and identifying to our service.
She delivered the logo concepts well before our agreed timeline, adding to the already seamless process. I am thrilled with the results and the application across our corporate apparel and stationery materials. ”
Make your mark.
It all begins with an idea. Do you like what you see here?