HUMBL
RE-BRAND
LABEL & PACKAGING DESIGN
The goal for HUMBL Skincare was to refresh and rebrand the packaging for a range of vegan and cruelty free products which have sensitive skin at the forefront. HUMBL wanted something that would better stand out from the shelves (or indeed, on the screen), while always keeping the end customer in mind. With an existing logo, we worked on rebranding the original packaging that was natural and earthy and settled on a bold colour scheme of red, pink and white, which is both playful and sophisticated.
Siren red is ideal for grabbing attention and offers an edge of old-school glamour, while baby pink softens the overall aesthetic. We designed an icon pack (like the one, top and centre) that was used to accent the packaging, representing the overarching brand pillars. Finally, some products were finished with a graphic interpretation of suds and bubbles, to leave a lasting impression of squeaky-clean skincare that really gives a glow.
“Brooke understood our creative vision and implemented her professional touch on everything, making our brand flow and pleasing to the eye.
We’ve had nothing but outstanding compliments on our packaging and branding. We will continue to use Brooke as our eCommerce presence grows.”
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