R&Co. Pilates
LOGO DESIGN
BRAND DEVELOPMENT
R&CO Pilates came to me looking for a classy logo design with a pared-back black and white aesthetic. Run by Rachel, the emphasis on the R was also designed to stand for the many positive results clients can expect to see from taking up Pilates, including rebalancing, realignment, and physical reform. Meanwhile, the ampersand symbol was also made larger to emulate the inclusive nature of Rachel’s studio, which embraces enthusiasts from all walks of life. Regardless of age, fitness level, and ability, all are welcome.
A cursive font to the top was used to imitate the soft supple movement of the sport, with contrasting spaced-out text to spell out pilates beneath. Bold use of negative space with white text laid on a black background brings this logo bang up to date, without being boring. This echoes the studio’s interior, which is modern and monochrome with soothing neutral decor.
“Brooke was highly recommended to me by another local business owner and most certainly lived up to her reputation. She not only met my expectations but well and truly exceeded them.
Brooke’s ability to gain an understanding of my style, ideas, and vision for my business was outstanding. So much so, I didn’t make one change to the original concept. She simply nailed it!
I am extremely happy with the end result and have a brand I can be proud of for many years to come.”
Make your mark.
It all starts with an idea. Do you like what you see here?